Strategic Social Media & Content Creation for Small Business Owners
It's Time To Show Up With Confidence
all without the burnout.
We focus on strategy-driven content and social media marketing that attracts the right audience, builds trust, and turns followers into loyal clients
Tired of posting without seeing results?
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Whether you need social media management, email marketing, or a custom content creation plan, we’ll help you show up with clarity, confidence, and a plan that fits your business and your life.
We blend creativity And INtention making social media feel less stressful and actually fun again.
It’s not just about posting pretty pictures or following the latest trending audio on Instagram. You need content that reflects your expertise, connects with the right audience, and actually works for your business.
changes everything.
strategy
consistency matters, but
When it comes to marketing,
Choose Your Path
I help small business owners create social media and email marketing that feels authentic, connects with their audience, and actually works for their business. When your content has both strategy and personality, showing up online stops feeling like a chore and starts feeling like an opportunity.
A little about me: I’m a Diet Coke lover, video game player in my downtime, and completely obsessed with video editing. I graduated with a degree in Communications specializing in Digital Video, originally dreaming of becoming a TV producer. Life took me in a different direction, and I became a licensed massage therapist — working in spas, salons, gyms, and doctor’s offices. That experience gave me an inside look at how beauty, health, and wellness businesses really operate.
When I launched my own massage business, I quickly realized I loved marketing myself more than massaging. That’s when it clicked: my background and passion for content could make a bigger impact by helping other business owners in this industry. Today, I specialize in working with beauty, health, and wellness brands because I know what it’s like to be in your shoes — and I can’t wait to help tell your story.
Founder & CEO, social media manager, content strategist, and Host of Why We Started PodcasT
Hi, I'm Vanessa!
Meet the Team
Hi, I’m Oliviah! I’m a wedding and lifestyle photographer based in Jacksonville, Florida, with a heart for capturing love stories as they truly unfold. My approach is a mix of storytelling and artistry — focusing on those in-between moments, joyful celebrations, and the quiet emotions that make each wedding or session unique.
When I’m not behind the camera, you’ll most likely find me with a coffee in hand or spending time with my husband, Austin. We love exploring new spots, soaking up the Florida sunshine, and enjoying the simple joys of everyday life together. Photography has given me the gift of documenting not only love stories, but also the kind of moments I treasure most in my own life — and it’s an honor to do the same for others.
In house photographer
Hi, I'm Olivah!
Whether you’re a beauty pro, wellness coach, or lifestyle brand, this free guide gives you 150 creative B-roll ideas for Instagram Reels, TikToks, and marketing videos, no fancy setup required. Perfect for business owners who want to create content that feels authentic, looks professional, and truly connects.
Struggling to come up with video content for your business? We’ve got you covered.
150 B-Roll Video Ideas Freebie for Small Business Owners
- Christin, weight loss boss
"Vanessa is AMAZING! She has created me a content calendar to save me time and give me fun ideas to post about my business. She has also filmed and edited reels for me for my workouts that I host. She does a wonderful job of making what’s in your brain appear on social media in a better way than you could have imagined it yourself. Thankful for her and her knowledge."
- Jess, your next step coaching
"Loved my social media "audit" with Vanessa! It was a short call yet jam packed with value! She provided me with specific tips to improve my instagram, which has been so helpful for my business. Plus, I love all her additional, ongoing support and inspiration she provides through her platform."
- Terry ludwig, life coach
"I had the pleasure of working with Vanessa from Florida Social Butterfly, and I was so impressed with the results! She quickly understood my business goals and helped me create high-converting social media content that really resonated with my audience. Vanessa’s creativity, professionalism, and marketing expertise made the process smooth and effective."
Client Love Letters
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Every Wednesday, we dive into the journeys of bold, passionate entrepreneurs—unpacking the “why” that started it all, the pivots they never saw coming, and the values that keep them going. It’s equal parts inspiration and real talk, reminding you that every great brand starts with a story worth sharing.
Real stories. Real business owners. The heart behind the hustle.
Why We Started Podcast
